It is amazing how Africa social network sites have slowly replaced the old methods of socializing. People are able to talk and share life moments by use of pictures, even better is the chat system which allows a one on one conversation with a friend. Apart from socializing, this sites have now set a platform for businesses to effectively market their products thus the traditional ways like advertising using brochures, television, flyers and even in the news papers are becoming unpopular.
As opposed to the older methods, marketing is in many sites free thus supportive to small businesses by relieving the burden of advertisement costs. The flexibility of social media to accommodate marketing materials like videos and audio also gives it more preference to businesses regardless of the size. Many at times all these is achieved at no cost or a minimal price where applicable.
Social media is easily accessed to anyone at any time. There is no limit of whether it is a small scale company or a medium sized company and even a big enterprise; it is for everyone regardless of their size and years in experience. It offers a level ground where every businessman is able to use the tools available to advertise his products and services.
Just the basic skill in the use of information communication and technology is required. This is unlike the earlier methods where proficiency is required to bring out an article to the targeted group of people through either radio or television network. This makes it possible for one to market his or her product from the comfort of the office or home by just using the mobile phone, which almost everybody is in possession of.
When using traditional methods to reach an international market it can cost a lot of money and may end up using a lot of time. Social sites are however the easiest in reaching the same group of people in a very short time no matter where they are. The tools available give options to the user to be able to create his content aiming at a specific market ground therefore granting an opportunity to entrepreneurs to reach many people in the world.
For a marketer to be able to convince his potential customers about his goods and services, he or she has to have an interaction with them and understand them. The older methods could not attain this because they were more of a message directed to people. Social media is full of tools where interaction with customers is easy through chatting where they can ask questions as the business person replies.
The flexibility offered in these forums is just favorable. It makes it possible and very easy to manage the information by editing or doing a complete change to suit the market. This is made easy by the ability of the site to accommodate viewers comments. This way, you are able to provide the correct content required.
Africa social network sites have provided a good platform for entrepreneurs to meet and form a base where they can interact with their customers. It is now the most widely used means of marketing even in the outside world. It is possible for a business to move from small scale to international scale by use of this type of marketing without using a lot of money to advertise.
As opposed to the older methods, marketing is in many sites free thus supportive to small businesses by relieving the burden of advertisement costs. The flexibility of social media to accommodate marketing materials like videos and audio also gives it more preference to businesses regardless of the size. Many at times all these is achieved at no cost or a minimal price where applicable.
Social media is easily accessed to anyone at any time. There is no limit of whether it is a small scale company or a medium sized company and even a big enterprise; it is for everyone regardless of their size and years in experience. It offers a level ground where every businessman is able to use the tools available to advertise his products and services.
Just the basic skill in the use of information communication and technology is required. This is unlike the earlier methods where proficiency is required to bring out an article to the targeted group of people through either radio or television network. This makes it possible for one to market his or her product from the comfort of the office or home by just using the mobile phone, which almost everybody is in possession of.
When using traditional methods to reach an international market it can cost a lot of money and may end up using a lot of time. Social sites are however the easiest in reaching the same group of people in a very short time no matter where they are. The tools available give options to the user to be able to create his content aiming at a specific market ground therefore granting an opportunity to entrepreneurs to reach many people in the world.
For a marketer to be able to convince his potential customers about his goods and services, he or she has to have an interaction with them and understand them. The older methods could not attain this because they were more of a message directed to people. Social media is full of tools where interaction with customers is easy through chatting where they can ask questions as the business person replies.
The flexibility offered in these forums is just favorable. It makes it possible and very easy to manage the information by editing or doing a complete change to suit the market. This is made easy by the ability of the site to accommodate viewers comments. This way, you are able to provide the correct content required.
Africa social network sites have provided a good platform for entrepreneurs to meet and form a base where they can interact with their customers. It is now the most widely used means of marketing even in the outside world. It is possible for a business to move from small scale to international scale by use of this type of marketing without using a lot of money to advertise.
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