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Tuesday 19 August 2014

The Skinny On Sales Training Programs

By Dora Reed


In the world of direct selling, it is very important that one would know the certain tips and techniques that would work when trying to close a sale on a prospective client. Of course in order to be able to learn about these techniques, one would first have to undergo some sales training programs that are hosted by certain companies. Now just to give people an idea, here are certain things that one will be learning if he is a part of this kind of program.

Now when it comes to closing a sale, most salespeople would follow the very famous seven step sales process. Now the first step in this process would be the product knowledge part. Now in this part, one would be studying the product very extensively so that when the prospect would ask questions about it, he will be able to give a reply.

Once one has already studied the product both inside and out, then he must learn how to hunt for prospects. Now this process is known as prospecting and it involves looking for people who may be potential clients. In order to do this, one will be taught how to segment the market and also to zoom in on the people who may be buyers.

Now after one is done with that lesson, then the next lesson would be how to approach the prospects. Now this is one thing that is extremely hard to do because people would often have a fear of talking to people whom they do not know. It is for this reason that the sales teachers would be teaching their students some lines to use on how to approach.

Now after the approach, the salesperson has to now think of a way to assess the needs of the prospect so that he knows how he must present. In order to do this, one would have to make sure to ask a lot of questions to the prospect. He would be learning how to ask questions properly in order to get the right answers.

Now after one has done all of that, then he will now proceed with the presentation. Now as stated above, he has to make his presentation be able to fit all the needs and wants of the prospect. He also has to be able to know how to talk about the product because he will be doing just that in this step.

Once the presentation has already been made, then the next thing to do is to close the sale. Now in order to do this, one would make use of certain phrases or sentences that are meant to fully convince the prospect to grab the product. Now there are many closes to learn for each different situation.

Now the last step and the most often neglected one would be the follow up. Now since salespeople have a notion that they are only after selling the product, they would often not follow up anymore. Now this must still be done because these customers may be potential loyalty customers which is good for the salesmen and the company.




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